(Programs for SBCs and Chambers.  *Denotes SBC core courses)

THE BEST SMALL BUSINESS TO START RIGHT NOW!

What would be the best small business for you to start right now? Would a business bring in extra income or provide a job? The Best Small Business to Start Right Now! can help you answer those questions.
The program will focus on four areas:
- How to create a business idea that fits you
- Businesses you can start on a limited budget
- “Hot” businesses that will grow in coming years. The program will list over 30 types of businesses with growth potential.
- 5 easy-to-use steps to starting a business.
If you think the time is right for you to start a business—you’re right!
This program will help you get started in the right way.
The program presenter will be Mike Collins, author of the book, The Best Small Business to Start Right Now! and president of The Perfect Workday Company. Collins is one of the most frequently featured business seminar presenters in the Southeastern United States. He is the author of five books and hundreds of business articles in publications such as Newsweek, American Banker, BUSINESS: North Carolina and Triangle Business Journal.

STARTING A SMALL BUSINESS  ON A LIMITED BUDGET

Can you still start business on a limited budget? Could a limited budget business lead to bigger dollars, more fun and, maybe, a new future? Could you start a business for as little as $100?
YES!
There are lots of small businesses you can create without having a lot of startup dollars. Tons of business ideas are right in front of you; in your home, yard, hobbies, or past or current work experiences.
In Starting a Small Business On a Limited Budget you will discover:
- How to find the business that fits you
- Where to find resources to get started (easy ways to get a little bit of money)
- How to plan your small business like a big business
- The Five Resources everyone has to work with
-How to turn your little business into a bigger business
- Businesses such as personal services, business services, computer businesses, repair and maintenance, and fun businesses will all be covered. You will also learn how to prepare a simple business plan and get started.
The presenter of Starting a Small Business On a Limited Budget is Mike Collins, president of The Perfect Workday Company and creator of 9 limited budget businesses.

*THE BASICS OF STARTING A SMALL BUSINESS

Should you start a small business or get another job? The answer depends on what you have in your head, hands, heart and bank account. The secret is that the bank account matters least.
In Starting a Small Business you will begin to learn if small business is for you. The program will include:
- How to find a business that fits you
- How to create business ideas
- What's hot and what's not
- How to take an overall look at a business opportunity
- How to create low-cost advertising
- Two questions to ask any expert
- How to hire right
- Where to find funding
The Basics of Starting a Small Business can be your first step to small business ownership.
Program presenter will be Mike Collins, one of the most frequently featured small business presenters in North Carolina. Mike has owned 9 small businesses in the last 35 years.

*CREATING A WINNING BUSINESS PLAN

Whether you have a service business, retail, manufacturing or direct marketing you need a plan. In fact, if you try to borrow money for a business the first question asked by the lender will be, “Do you have a business Plan?”
Creating a Winning Business Plan, will help you get started with creating a business plan that fits your business.
The program will focus on:
- How to easily create a simple business plan
- How to create a full-length plan that can guide your business
- Which parts of the plan must be done in specific ways
- Which parts of the plan bankers focus on
- How to create the important marketing segment of the plan
- What the plan must look like
If you think the time is right for you to start a business—you’re right! The key is Creating a Winning Business Plan, This program will help you get started in the right way.


Marketing:

*DYNAMITE MARKETING ON A FIRECRACKER BUDGET 

There has never been a time when great marketing tools have been so inexpensive! Dynamite Marketing on a Firecracker Budget offers 50+ low-cost, easy-to-use marketing ideas for growing your business! You will find ways to grab new customers, reinforce relationships with current customers and pique the interest of customers you don't even know about!
Let Dynamite Marketing On a Firecracker Budget  help you identify your market and find new customers, and create a low-cost marketing plan for your business. The program presenter will be Mike Collins, president of The Perfect Workday Company. Collins is an expert in low-cost marketing and one of the most frequently featured seminar presenters in the United States.


*GUERRILLA MARKETING

Guerrilla Marketing revolutionized small business marketing. Using low-cost tools, targeted information, and imagination Guerrilla Marketing helps you find conventional rewards (sales and profits) using unconventional methods (cheap stuff!!).
Program presenter, Mike Collins, is a certified Guerrilla Marketing Coach. In the program, Guerrilla Marketing, you will learn:
The one key to marketing that you MUST use
How to do cheap market research
Secrets to saving marketing dollars
How to use mini-media marketing
How to get into Maxi-Media (television, radio, newspaper, Internet) for free
How to create Guerrilla Marketing tools that can easily be used in any marketplace
Guerrilla Marketing can help you save money, make money, and position your business to grow dramatically.
The program presenter is Mike Collins, a certified Guerrilla Marketing Coach. Collins has presented “Dynamite Marketing on a Firecracker Budget” across the state for over 25 years.


*LOW-COST MARKETING IN A SMALL TOWN

Marketing in small towns is tougher than it has ever been. Big box stores, dying downtown areas, rapidly changing groups of customers and the Internet are all having an impact on small town marketing.
However, when times get tough the tough get focused. When other businesses are grasping for advertising gimics and wasting precious resources trying to grab any available sale smart entrepreneurs are looking to their core businesses and core customers.
In Low-Cost Marketing In a Small Town, business owners and managers will learn why small town marketing is different and how to market when—for whatever reason—times get tough.
You will learn:
- The basic reasons customers buy from YOU!
- Why small town marketing is different
- The three best low-cost advertising methods
- How to compete against The 800-Pound Gorilla: the big box stores
- How to create a low-cost marketing plan
- Why word-of-mouth promotion can hurt in tough times
- How to score more sales from current customers
The only way to win in tough times is to use a focused strategy as the core of your marketing program and then look for creative, low-cost ways to promote your business.
Low-Cost Marketing In a Small Town will be presented by Mike Collins, an expert in low-cost marketing. Collins is the president of The Perfect Workday Company, an information company based in the Research Triangle Region of North Carolina. He is a certified Guerrilla Marketing Coach.

NEVER MEET A STRANGER:  MARKETING FOR NETWORKING EVENTS, TRADE SHOWS AND EXPOS 

These events can establish your credibility, help you meet new prospects, network with current customers and allies, and even practice new sales techniques. Event visitors come specifically because of their connection to your market so you are meeting fewer suspects and more prospects. However, shows and exhibits can a terrible waste of time and money if you do not create a workable plan and execute it.
In Never Meet a Stranger: Marketing for Networking Events, Trade Shows and Expos you will learn:
- How to determine your networking and show mission
- How to integrate networking with your ongoing marketing
- How to create the most effective type of booth and exhibit
- When and when not to offer a prize
- How to turn trade show contacts into sales
- How to tell the suspects from the prospects
- How to follow-up after the event
- How to work an event if you are not exhibiting
Trade shows, expos and networking events can be excellent ways to attract business…if you understand that they are netWORKing events. They are not net-eating, net-visiting, net-standing-around-waiting-for-someone-to-talk-to-you-events. Come to Never Meet a Stranger: Marketing for Networking Events, Trade Shows and Expos and learn how to maximize these events.

Small Business Management

GETTING IT ALL DONE: TIME MANAGEMENT FOR SMALL BUSINESS OWNERS

If you own or a starting a small business you know the reality: There never seems to be enough time.
How do you get it all done and still have time for a life? The keys—believe it or not—are using time/people/stuff management skills that allow you to be flexible and meet long-term challenges while dealing with this-minute changes!
Some of the tips, tactics and strategies you’ll learn in Getting It All Done: Time Management for Small Business Owners are:
- How to create a workable strategy for handling each day
- How to develop a sales and marketing program that works each day
- Why human resource issues can cost you more than any other part of your business
- How to deal with time-wasters, time-hogs and difficult people
- Tips that give you time, energy and focus to get more done
- How simple technology tools can grow your business faster
- How do deal with everyday stress
The presenter for Getting It All Done: Time Management for Small Business Owners is Mike Collins, author of The Perfect Workday Book. As the president of The Perfect Workday Company, Mike has been a small business owner for 30 years. He is one of the most frequently-featured business presenters in the Southeastern United States.

MANAGING PEOPLE IN A SMALL BUSINESS

If you own or manage a small business and part of your responsibilities are that you manage other people you have one of the most stressful jobs in the American workplace.
First, no one is as committed to the business as you are. You may be working with people of different ages, from different cultures, with family connections they think remove them from responsibility, are stealing from you, or are using the job as a holding pattern until they find something better. Managing people in a small business demands different rules.
Managing People In a Small Business offers a wide range of practical information that helps small business owners and managers to manage more effectively. In the program you will discover:
- How to find good people
- How personality styles effect our leadership and management styles
- How to “catch people doing things right” and retain good employees
- How to interview for good work ethic
- The only five resources you and your team have
- How to deal with underperforming employees
- How to be a better teacher—what great owners/managers really are
- When it is time to be The Boss
Managing People In a Small Business focuses on the fact that management is about getting more done through others, profitably.


THE EXPERIENCE OF A LIFETIME: OFFERING OUTSTANDING CUSTOMER SERVICE IN SMALL BUSINESSES

The people who trust us, especially when their finances are concerned, deserve The Experience of a Lifetime! However, demanding clients, a volatile economy and a wide range of co-workers and managers make offering that Experience a challenge.
The key is to understand that by offering The Experience of a Lifetime you are not only able to create quality relationships with clients—you create a positive work environment in which all members of the organization grow.
In The Experience of a Lifetime you will learn:
- How to understand that everyone a great experience with you
- Why difficult people can be great lessons to us all
- When you should let someone “just vent”
- The Moments of Truth
- The 7/11 Rule: The 11 perceptions people create in the first 7 seconds after they meet you
- How to read anyone
The Experience of a Lifetime can prove that offering great service isn’t impossible!

STRESS AND SMALL BUSINESS: HOW TO RUN YOUR SMALL BUSINESS AND NOT LET IT MAKE YOU CRAZY!

When stressful things happen to you, how effectively do you handle them? Do you sweat, grind your teeth, rant and rave or yell? Or do you suffer quietly and let the stress eat away at your life?
In Stress and Small Business you will learn how to address stress in the workplace. The program will focus on:
- Understanding Your Stress Quotient
- Pinpointing How Change Causes Your Stress
- Deciding What You Can and Cannot Change
- The Big Three: Alter, Accept, Avoid
- How To Deal With Difficult People
- How to Bring More Enjoyment Into Your Life
- Practical Suggestions for Lowering Stress
- Why Balance in Life is a Lifesaver
Businesses and individuals are paying a constantly growing price for the physical and emotional problems that result from chronic stress. Come to Stress and Small Business and learn the keys to managing stress in the workplace.

10 Essential Skills of a Successful Small Business Owner

If you’re like most small business owners managing your business goes from heaven to headache in an instant. Research shows that 90% of small business failures are due to a lack of crucial management skills. Even a few simple management tips can make the difference between failure and success.
Some of the tips, tactics and strategies you’ll learn in “10 Essential Skills of a Successful Small Business Owner” are:
How to create a workable strategy for growing  your business
How to develop a sales and marketing program that works
Why human resource issues can cost you more than any other part of your business
The key elements financial management
What you need to know to stay on the right side of legal issues
Tips that give you time, energy and focus to get more done
How simple technology tools can grow your business faster
How do deal with everyday stress
The most successful small business owners do a few things very, very well. 10 Essential Skills of a Successful Small Business Owners will show you what are the most important skills.